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SIMCEL is a B2B SaaS platform for Integrated Business Planning, bringing Demand, Supply, Finance and Carbon into one environment. It replaces the spreadsheets that 87% of companies still plan with.

The platform runs on one loop: AI proposes the moves, simulation proves them. LANA, the AI layer, reads the market and the operations, then puts the options on the table. A supply chain digital twin prices each one against a full year of operations, thousands of customers, hundreds of SKUs, multiple plants and channels,  in under 60 seconds, returning volume, service level, EBIT, cash and CO2e. Nothing is a guess.

Built for mid-market manufacturers and distributors ($100M–$3B) in pharma, healthcare and FMCG, SIMCEL has been running real planning cycles at enterprise clients, and cut one client’s planning time by 70%.

Founded by Julien Brun, a French supply chain practitioner with 20+ years across 70+ countries, SIMCEL is headquartered in Singapore and serves customers across Asia-Pacific.